Unlock A Loyal Fanbase By Amplifying Your Mailing List
The course that helps DIY Musicians achieve an engaged fanbase by growing their mailing list without spending money on inaffective promotions.
The course that helps DIY Musicians achieve an engaged fanbase by growing their mailing list without spending money on inaffective promotions.
"Marketing your music can be challenging for DIY musicians. It generally takes money and time to get your music heard, and if you follow the latest fad by the time you've learnt it, the next trendy thing will be in.
Email marketing, a strategy that began in 1978, has proven effective over time, making it a reliable tool for DIY musicians.
Why? It works.
It is the perfect way to build a community around your music of like-minded people who dig what you do and want to hear more.
I wrote the 'Mailing List Mastery' course to teach DIY musicians how to save money and market their music effectively, delivering their releases directly into fans' inboxes.
So, if you want to understand the complexities of email marketing as a musician, start your mailing list, or grow your current one, I can not wait to help you."
KRIS BRITTEN | FVMUSICBLOG.COM
Invaluable Lessons
★★★★★
"This course gave me real focus to boost my engagement quickly."
- H. AYRES
Highly Recommend
★★★★★
"I highly recommend FVMusicBlog for a hassle free experience working with someone who is as passionate about your music as you are!!!"
- D. MOOR
5 STAR
★★★★★
"Working with Kris and team FVMusicblog has been super efficient and amazing!"
- S. FARSWANI
Get in-depth, clear, step-by-step instructions on how to set up your mailing list from scratch so you can be sure you are using the best practices from the start.
Follow along and design your first landing page in a matter of minutes.
Learn the email marketing platform we recommend using and why. Even better... starting your list today won't cost you a dollar; get started for free.
Take the stress away and use our pre-written automated welcome series of 5 emails explicitly designed for musicians to connect with your new sign-ups.
Fill in the blanks to suit your music. Do this once and let it run in the background. You won't have to worry about it again!
It's great having your landing page and automated emails sorted, but now you need to know exactly how to get people to sign up for your mailing list.
We delve into the world of free traffic sources to save you money and paid Meta ads to save you time.
As a bonus, we also look at a quick hack using QR Codes to take advantage of every opportunity to engage new fans with your music.
When you're ready to segment your list, we have you covered.
Segment your list to build stronger connections with your fans and maximize the impact of your marketing efforts. This will ensure that your emails reach the people at the right time.
Effortlessly deliver tailor-made content for each segment of your audience - it is a game-changer.
Once your new sign-ups are ready and have passed through your automated welcome series, you need to contact your mailing list regularly.
Take the stress of thinking of subjects away and use our #45 content ideas to connect with your mailing list on a deeper level.
If you use one of these ideas once a week, you have nearly a whole year's worth of content fired up and ready to go. Easy.
By understanding the data you collect from your first few emails, you can quickly optimise your future emails to increase engagement, opens, and clicks.
Quickly identify your Key Performance Indicators (KPIs), learn what's working for you, what needs improvement, and how to improve your metrics.
Plus! learn how to drastically improve your results by A/B split testing your landing page. Discover how to make data-driven decisions to skyrocket your mailing list growth.
Before you grow your list, you need to know who might be interested in your music.
Defining this invaluable information will enable you to market your music efficiently, create higher conversion rates, and give you a competitive advantage.
Learning best practices for email marketing is an invaluable tool.
It ensures you can measure and optimise your email marketing performances and boost the engagement and deliverability of your email campaigns. Do it right the first time.
A mailing list checklist is essential for ensuring your email marketing campaigns are effective, compliant, and well-executed.
Stop trying to guess what you should be doing and be confident all your boxes are checked.
30-Day Guarantee
If you are not 100% happy with the Mailing List Mastery course you can get your money back within 30 days.
Email Kris@fvmusicblog.com and I'll personally refund your money.
Anywhere, Anytime
Do you have any questions before or after you've bought the course?
Email at kris@fvmusicblog.com, and I'll personally get back to you within 24 hours.
Instant Delivery
We offer unlimited and immediate access to the Mailing List Mastery course.
Plus, any updates to the course will be instantly available to you for free.
The fastest and easiest way to grow a fanbase is to offer people who sign up a free exclusive gift. That's the key; it must be exclusive.
So people give you their email address in exchange for something they can't get anywhere else. That could be an unreleased song, a live recording, a remix, song lyrics, or an exclusive question-and-answer session. The options for your free gift are endless.
You keep people on your list by contacting them regularly (but not too regularly, once a week or so) and offering them value, such as being the first to hear about new news, recordings, photos from gigs, etc.
Your mailing list includes your elite fans, who voluntarily sign up to hear from you.
There is an 80/20 rule in marketing. It's important not to ask fans to buy something in every email.
In 80% of your emails, you should be giving value to your list to make it worth their while sticking around, and in 20%, you have the opportunity to sell your music, merch, or ticket sales.
Yes! That's the beauty of email marketing. You can collect people's email addresses in a pop-up on your website or from a landing page, which is a stand-alone URL (that we show you step-by-step how to create inside the 'Mailing List Mastery' course).
You can then promote the Landing Page URL without your own website and collect email addresses in the email list provider of your choice (inside the course, we show you who we recommend, and the best part is... you can set it all up for free).
Marathons are complete one step at a time, and growing your list is the same.
We will give you all the tools and traffic sources needed to start building your list from scratch with no need for a budget to get started. All you need is an afternoon to set it up.
Being honest with your list is the best way forward.
Music lovers know how tough it is for DIY artists in 2025.
And the people on your list are there because they like your music and want you to succeed.
So periodically, you can include in your emails a note about how much it would help you out if people shared links to your music on their social media.
If you are trying to monetise your music, you can tell fans that streaming gets you $0.004 on Spotify, but you get to keep, on average, 82% of your Bandcamp sales so that you would appreciate the support on Bandcamp.
You can absolutely talk to your list about past projects!
The people on your mailing list have voluntarily given you their email addresses; they are saying, "TALK TO ME!"
People who have signed up to your list care about your music and want to know more.
Keep them updated on new projects and where they can hear older ones. This will forge stronger and more genuine connections.
By hosting your list on a platform like Aweber or Mailchimp, subscribers will automatically see an 'unsubscribe' button at the bottom of the emails you send.
People who don't want to be on the list can unsubscribe.
Remember, if people do unsubscribe, it's a good thing.
You only keep a certain number of subscribers on the free plans of hosting websites, so you don't want spaces taken up by people who don't want to receive emails from you.
Make room for some fresh fans.
No catch. In addition to running FVMusicBlog.com, I have been a DIY musician all my working life. I know how tough it is, and I want to give back to a community that has given me everything.
So why do I charge for courses at all?
All the money raised through course sales goes back into FVMusicBlog.com, which keeps the blog running and provides invaluable press coverage for DIY musicians.
Things could have been very different if someone had told me the information in the 'Mailing List Mastery' course at the beginning of my career.
